Fresh Ideas Groups Adds Three New Clients

BOULDER, Colo.Fresh Ideas Group (FIG) added three new clients to its public relations agency: 34 Degrees Crispbread, Alan Greene MD and his new Project WhiteOut, and Blue Horizon Wild Seafood. 

34 Degrees was borne from entrepreneur Craig Liebermans simple desire for a light, crispy cracker made using only natural ingredients. The wafer-thin crispbread crackers are baked without oil.

Pediatrician Dr. Alan Greene is the author of Feeding Baby Green" and Raising Baby Green," clinical professor of pediatrics at Stanford University School of Medicine. Project White Out is a one-year nonprofit campaign to reverse the nations childhood obesity and allergy epidemics by changing the junk food habit of babys first bite of solid food.  By Thanksgiving 2011, Dr. Greene wants to see highly-processed white rice baby cereal eradicated from the food supply and replaced by healthy, whole grain or whole food options.  

Blue Horizon Wild Seafood sources from wild caught fish in accordance with the Monterey Bay Aquariums SeafoodWATCH recommendations or that is MSC certified.

Were so lucky at FIG," said Sylvia R. Tawse, FIG founder. We get to tell stories of some of the most innovative brands and educational initiatives in business today. And, through our work on behalf of our clients, we get to benefit the environment and promote healthier living each day."

In addition to new clients, FIG has also added two new faces to its account management team: Diana Heinicke and Julia Waneka. Heinicke joins FIG as an assistant account executive and is an expert at fostering media relationships, defining corporate identity and crisis communications.  Waneka joins FIG as an account coordinator and is FIGs in-house graphic design and social media expert.  

The Fresh Ideas Group was founded in 1996 and is the agency of record for Earthbound Farm, 34 Degrees Crispbread, Orgain, Quality Assurance International, Salba Smart, Smucker Natural Foods, Colorado Chautauqua Association, Colorado Wine Industry Development Board, Whole Foods Market (Rocky Mountain Region), Dr. Alan Greene and Blue Horizon Wild Seafood.