Frutarom Enters Thriving Omega-3 Market

HAIFA, Israel—Frutarom Health announced its move into the omega-3 market with deodorized DHA and EPA marine-sourced omega-3 ingredients designed for a variety of food and beverage applications, including dairy, bakery, baby food, cereals, oils, confectionary and beverages. The move follows the company’s strategic move last year into the functional food market.

The number of new food and drinks products marketed as containing omega-3 fatty acids has risen significantly in recent years, according to Innova Market Insights’ research, nearly tripling over the 2007 to 2013 period. The share of these types of products rose from 1.5% of total food and drinks launches tracked globally in 2011 to 1.6% in 2012, with a further rise to 1.9% evident for 2013. Baby foods was the leading category for omega-3 claims in 2013, accounting for 17.8% of tracked products.

“This step combines Frutarom’s two great strengths of strong market access and deep experience in science-based health ingredients, and follows the company’s strategic move last year into the functional food market," said Holger Riemensperger, general manager of Frutarom Health. “Omega-3 perfectly fits the Health Business Unit strategy of focusing on scientifically proven, high-quality health ingredients."