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Glutathione: Stepping into the Antioxidant Spotlight
As a highly potent immune-booster and liver detox agent, glutathione (GSH) has earned its title as the bodys master antioxidant. However, despite its array of health benefits, the supplement ingredient has yet to gain the recognition it deserves within the marketplace.
October 24, 2014
1 Min Read
Issue Summary
As a highly potent immune-booster and liver detox agent, glutathione (GSH) has earned its title as the bodys master antioxidant. However, despite its array of health benefits, the supplement ingredient has yet to gain the recognition it deserves within the marketplace. Better known antioxidants, such as ascorbic acid and vitamin E, seem to attract the most attention from consumers, but new research on GSH and its bioavailability when taken orally may help the ingredient step into the spotlight.
Table of Contents
Viewpoint
Glutathione: Stepping into the Antioxidant Spotlight
The glutathione market continues to grow, increasing the ingredients potential within the crowded antioxidant space. Sales data shows the raw material price is becoming more affordable, making the ingredient accessible and promising continued growth in the U.S. and global marketplace.
Takeaways for Your Business
Glutathione supplement users tend to believe that GSH supports the bodys energy systems and overall immune health.
Only 6 percent of consumers know about GSH and its benefits, but this percentage has slowly increased over the years.
GSH sales trends will likely increase as the global demand drives an estimated 25-percent growth in raw material sales.
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