Hartman Developing Children's Wellness Report

Hartman Developing Children's Wellness Report

REDMOND, Wash.--Pharmaceutical and dietary supplement manufacturers areextending lines to include children's herbals and other dietary supplementproducts, according to The Hartman Group. The market research firm (www.hartman-group.com)noted there are many reasons for children's use of supplements. These includeparents' desire to be proactive about their children's health, such aspreventing illnesses and treating minor health complaints; taking pediatrician'srecommendations; and giving essential nutrients in an easy form.

In response to the growing interest in the children's wellness categories,The Hartman Group is launching a new syndicated study, 2001 Children'sWellness Syndicated Study: Identifying Children's Wellness Needs, toevaluate the trends. Product categories will range from dietary supplementsthrough a range of food products.