HORN, Puredia ~ Natural Tibetan Ingredients

LA MIRADA, Calif. and IRVINE, Calif.HORN, a North American distributor of specialty ingredients, announced natural ingredients from the Tibetan Plateau are now available to the nutraceuticals industry through an exclusive partnership between Puredia and HORN Nutraceuticals. 

We see the industry continually trending towards organic products and we believe Puredia is entering the market with a new dimension of clean, pure ingredients of the highest quality," said Steve Lester, vice president of Standard Ingredients, HORN Nutraceuticals.

Puredia ingredients are derived from plants grown in well-preserved ecosystems, including Puredias wholly-owned 10,000-acre certified organic farm in the Tibetan Plateau. This region is free from manmade pollution and is considered to be the third pole" of the world by United Nations Educational, Scientific and Cultural Organization (UNESCO). Since the ingredients are grown in high altitudes, extreme temperatures and intense sunlight, they lock in their nutrients to survive, developing a natural resiliency and higher potency.

Studies have shown natural ingredients found in Tibetan plants are more potent than those from other regions due to its high adaptability with the environment. Furthermore, Puredia maintains the purity of its ingredients by using advanced technology, such as the supercritical CO2 extraction process, which captures the full essence of the plants without using damaging heat and chemicals.

HORN Nutraceuticals brings to the market Puredias ingredients such as Cistanche Pure (Cistanche tubulosa), featuring a species with a richer variety of bioactive components and demonstrated brain health benefits in clinical studies. Other herbal extracts also available include: Goji Pure, Sea Berry Pure, Nitraria Pure, Echinacea Pure and quercetin.

Tuan Pham, director, Puredia USA, said: "Consumers understand the value of natural products, and are increasingly choosing organic over nonorganic. But now, through our partnership with HORN, we are helping to educate them on the additional significance of source as a point of difference. Products from the cleanest sources yield the richest nutrients."

Learn more about Puredia by visiting HORN Nutraceuticals and Puredia at SupplySide West, November 14 to 16 at The Venetian & Sands Expo in Las Vegas, booths No. 25011 and 26005, respectively.