Idealfarma Markets InSea2 in Brazil

RIMOUSKI, QuebecinnoVactiv partnered with Idealfarma, Anapolis, Brazil, to market its ingredient InSea2 in the South American country.

We are very happy and proud to be represented by Idealfarma, which has the capacity and expertise to successfully promote innovative, science-backed ingredients on the Brazilian market," said Patrice Dionne, chief executive officer of innoVactiv. This collaboration will help us significantly increase the notoriety of our ingredient InSea2 at the international level."

 Brazil is one of the most populous countries in the world, with approximately 195 million people and the 10^th largest national economy.

Amaury Esberard, Idealfarma founder, added: We are proud to have the opportunity to work with a company like innoVactiv that has a true commitment in becoming expert in science-based ingredients. This great achievement offers great potential for both business partners."

InSea2 offers a dual mechanism of action against digestive enzymes involved in carbohydrate digestion and assimilation. Derived from brown seaweeds, this ingredient helps diminish the hyper-glycemic peak that follows a high glycemic meal, thus contributing to reduce the deleterious health effects of ingesting too many sugar-containing foods daily. In addition to InSea2 , innoVactiv has developed a line of 16 cosmeceutical ingredients.

Founded 10 years ago, Idealfarma manufactures and commercializes ingredients for the cosmetic and nutritional supplements industries. By signing partnership agreements with international companies, Idealfarma can offer the Brazilian market a range of 12 specialty ingredients.