IDF Dairy Innovation Award Winners Named

PARMA, ItalyThe International Dairy Federation and Dairy Innovation magazine announced the winners of the 2011 IDF Dairy Innovation Awards today during the IDF World Dairy Summit in Parma. There were more than 100 entries from 25 countries in 14 categories ranging from products, to packaging, marketing and environmental sustainability.

Tate & Lyle sponsored the Brands and Products categories, and the judging panel selected the finalists and winners in August.

Congratulations to the following winners:

Best New CheeseLa Fromagerie, from Canada, with Mini Hors-Doeuvre.

Best New Butter or SpreadLjubljanske Mlekarne, from Slovenia, with MU Vita.

Best New Ice CreamNanyang Polytechnic, from Singapore, with Frozherb.

Best New Dairy DrinkInner Mongolia Mengniu Dairy Group, from China, with Xinyangdau

Zhenyang.

Best New Functional Dairy ProductParmalat Australia, from Australia, with Vaalia Innergy.

Best Newcomer Brand of BusinessBright Dairy & Food Co Ltd, from China, with Mosilian.

Best Health Education or Nutri-Marketing InitiativeDairy Farmers of Canada, from Canada, with the Power4Bones campaign.

Best School Milk CampaignKorea Dairy Committee, from South Korea, with the Milk Mentor campaign.

Best Environmental Sustainability InitiativeInner Mongolia Mengniu Dairy Group, from China, with Mengniu sustainability programs.

Best New Ingredient for Dairy Foods or BeveragesMeiji Co Ltd, from Japan, with Meiji Cocoa Liquid Type.

Best New Packaging Innovation for Dairy Foods or BeveragesEcolean AB, from Sweden, with Ecolean packaging.

Best Consumer TV/Cinema Advertisement or Social Networking Marketing CampaignSAMPRO, from South Africa, with Consumer Education Project of Milk SA the Cow-dealer.

Best Print Marketing, Store Promotion or POSCoolio, from Belgium, with the Coolio promotion for Friesland Campina Mona.

Best Generic Dairy Marketing CampaignSAMPRO, from South Africa, with Consumer Education Project of Milk SA the Cow-dealer.

Special Lifetime Achievement AwardMilkPEP, from the United States, with Power of Nine.