Kemin Increases Consumers' Lutein Awareness, Reorganizes Business

Kemin Increases Consumers' Lutein Awareness, ReorganizesBusiness

DES MOINES, Iowa--A comprehensive national campaign hasincreased consumer awareness of the FloraGLO brand name and the importance oflutein to eye health, according to Kemin Foods. "Our consumer outreach andeducation program is making FloraGLO lutein a worldwide asset to premium vitaminand eye formula manufacturers," said Steve Hanson, marketing director forKemin.

According to Kemin, its study showed that overall awareness of lutein hasrisen from 29 percent to 36 percent in 2000, while awareness of lutein amongwomen has grown from 32 percent to 43 percent.

Also, Kemin Industries Inc. announced that it has reorganized its corporatestructure. The company's American agri-foods activities will be separated into awholly owned subsidiary corporation known as Kemin Americas Inc. For moreinformation, visit www.kemin.com.