Mood Food on the Rise

LONDONThere is huge opportunity for global growth in the mood/mind health food and drink markets, according to a report from Business Insights, available through Research & Markets. Innovations in Mood & Mind Health Food & Drinks investigates the new market within the functional foods and beverages sector, and how new launches are creating consumer buzz.

The Business Insights team noted since 2006, there has already been significant change in the sector, as consumers are interested in products that can address mood, improve cognition and target specific health concerns related to mental health. Products such as confectionery, baked goods and carbonated beverages, traditionally perceived as indulgent, can be reformatted and rebranded with a new marketing strategy targeting consumers looking for mood or mind support products.

Among the key topics covered in the report are an analysis of sales values and volumes for the functional food and drink market in the United States, Europe and Asia-Pacific; a look at the drivers behind the changing functional food/drink market, with a focus on mood and mental health; and coverage of 18 categories within the mood/mental food/drink heading including soft drinks, baby food, ready meals, snacks and dairy.