Mood, Weather Affect Chocolate Purchases

STRATHAM, N.H.Mood, occasion, time of day and weather all affect chocolate-buying decisions, reported Candy & Snack Today. They said a survey of 1,000 shoppers conducted by Lindt & Sprüngli found three out of five U.S. consumers choose chocolate based on those four factors.

More than half (61 percent) of participants reported time of day, occasion and weather are a factor when choosing chocolate, and 46 percent said they choose chocolate based on their mood, according to the survey.

When they do pick up chocolate, 55 percent of shoppers reported selecting milk chocolate, 44 percent buy any type of chocolate with nuts, 36 percent pick dark chocolate, and 23 percent choose white chocolate.