Natural women’s health solutions for every stage – digital magazine

As clinical research is finally revealing, active female consumers have unique nutritional needs that align with the gender-specific phases of their life cycle. Savvy brands should tailor their dietary supplement and functional food products to also address women’s specific shopping, lifestyle and health behaviors, whether they’re competitive athletes or just general fitness enthusiasts. And while multivitamins continue to pace the field with women when it comes to the supplements they take, many women are also seeking to resolve PMS issues and ensure their reproductive system is as healthy as can be, and are opting for targeted supplement products that are true multitaskers.