Nestlé Pure Life Launches Anti-Obesity Program

WILKES BARRE, Pa.Nestlé Pure Life announced its new Nestlé Pure Life Pledge to eliminate 1 billion calories from American families diets in 2010 by swapping one sugared drink a day for water.

The Pure Life/Best Life Challenge is based upon four pillars including drink right, eat right, get active and get green. For each family that participates, Nestlé Pure Life will make a $5 donation to the Healthy Kids Challenge (up to $50,000) to support the fight against childhood obesity.