Pink Together Campaign Launches

MINNEAPOLISIn recognition of National Breast Cancer Awareness Month, the Pink Together® campaign dedicated to spreading hope to those touched by breast cancer and to helping raise greater awareness of the disease today launched its third year.

The 2009 Pink Together campaign includes an online community of hope where those touched by breast cancer can connect, share inspiring personal stories and provide support, comfort and encouragement to others; a $2 million donation from General Mills to Susan G. Komen for the Cure® to advance breast cancer research and support education and community outreach projects; and, special Pink Together packaging on an assortment of General Mills products during October.

Since the 2007 launch of PinkTogether.com, thousands of breast cancer survivors and supporters have made personal connections on the site by posting stories or comments of encouragement or by sending virtual flower bouquets as a sign of support. New to the site this year is a forum for the newly diagnosed and a spotlight featuring stories from celebrities.

To encourage personal connections, General Mills will donate $1 for each inspirational story submitted, comment posted or virtual flower bouquet sent on PinkTogether.com and each shared message of hope posted on the Pink Together Facebook fan pageup to $25,000during October. This is in addition to its $2 million donation.

"General Mills has been a longtime partner in the fight against breast cancer," said Katrina McGhee, vice president of marketing, Susan G. Komen for the Cure. "Through Pink Together, the company is giving breast cancer survivors a unique opportunity to share hope with anyone who has ever been touched by the disease."