Snikiddy Nets $15M Capital Investment

BOULDER, Colo.—Snikiddy, LLC, manufacturer of Snikiddy Snacks® brand of organic treats for children, has reported the completion of an investment by an entity of the D. E. Shaw group, a global investment management firm, including a commitment of up to $15 million of equity capital.

Bryan Martin, a managing director of D. E. Shaw and co-head of its U.S. growth and buyout private equity unit, said his firm sees tremendous potential in Snikiddy, as consumers are increasingly looking for healthier food options for their families. "Snikiddy's products are made with the highest quality organic ingredients and are superior in both taste and nutritional content to current offerings in this space," he noted. "We believe our capital investment positions Snikiddy for strong growth, and we look forward to working closely with management as it develops the Snikiddy brand and product lines."

According to Snikiddy, this capital investment will help it accelerate national expansion and establish itself as a market leader in the rapidly expanding category -oforganic and healthy children's snacks. "We are thrilled to have financial support from the D. E. Shaw group and their management expertise on our board," said Colin Sankey, CEO of Snikiddy. "The significance of this relationship allows us to focus on providing great products for our consumers and retailers. We couldn't ask for a better partner to support Snikiddy Snacks, and [we] are well poised to build an exciting and strong brand."

Mary Schulman, the company's founder and executive vie president of marketing and sales at Snikiddy, added the investment provides her company a unique opportunity to realize its mission. "As the founder of the company and a parent myself, children's health is my passion and I look forward to sharing our organic and nutritious offerings with more and more consumers across the country."

As part of the transaction, Martin and Justin Chan, also of the D. E. Shaw group, will join Snikiddy's existing board of managers.