Stevia Market Potential, Regulatory Status to be Examined in

PHOENIX—Virgo Publishing is offering the workshop “Stevia Update: Regulatory Status, Market Potential and Product Development” on Wednesday, Oct. 22, from 8:30 to 11:30am at SupplySide West, which will be held Oct. 22 to 24 at The Venetian & Sands Expo in Las Vegas. Blue California, MTC Industries Inc., and Wisdom Natural Brands are sponsoring the event.

“Stevia is one of the most exciting ingredients the food and beverage industry has seen in recent years,” said Jon Benninger, director of business development, Virgo Publishing. “This workshop will look at the real potential of stevia-based sweeteners and give manufacturers a clear picture of opportunities with this ingredient.”

Mark Blumenthal, founder and executive director for the American Botanical Council (ABC),and Robert S. McQuate, Ph.D., co-founder and CEO for GRAS Associates LLC, will be two of the presenters. Topics to be covered include: regulatory status of stevia as a food or beverage ingredient; new product introductions; stevia’s market potential; market forecasts; and product development issues. Registration is $25 through Sept. 22 and $35 after and on-site. Additional details can be found here. (http://www.supplysideshow.com/west/8a1stevia.html )

SupplySide West offers industry the opportunity to learn about the latest innovative and healthy ingredients, meet new vendors and formulators in the 1,000+ booth exhibit hall, and source ingredients, packaging, labeling and private-label manufacturing services in one location. More information and registration details can be found at SupplySideShow.com or by calling (800) 454-5760.

Virgo Publishing produces the SupplySide Trade Shows and Conferences, the Focus on the Future Executive Conference and Retreat, and the online training Web site nutrilearn.com; and publishes Natural Products INSIDER, Food Product Design, Natural Products Marketplace and inside cosmeceuticals magazines. Additionally, Virgo Publishing produces CULINOLOGY® for the Research Chefs Association.

Contact:
Amy Sharman, Marketing Manager
Health & Nutrition Division
Virgo Publishing
(480) 990-1101 ext. 1543
[email protected]

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