Suppliers target Active Nutrition at SupplySide East

Active Nutrition was one of the hot topics at the recent SupplySide East. Here area some suppliers targeting that area that caught our eye.

Hank Schultz, Senior Editor

April 22, 2024

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Another successful SupplySide East is in the books.  This year the Natural Products Insider team took a look at show highlights in the protein and active nutrition spaces.

SSE hit yet another attendance target this year, and the mood at the show was upbeat, even with potential headwinds facing the industry.  Those include geopolitical concerns and climate instability.

This year’s show, with hundreds of exhibitors and more than 2,000 attendees, once again set a standard for networking events in the supply end of the industry that are easily accessible to East Coast participants.

Information presented at education sessions at the show once again highlighted the rapid growth in the sports and active nutrition categories.  A number of suppliers were keen to capitalize on the opportunity, and in the following images we highlight a few that stood out at the show.

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About the Author

Hank Schultz

Hank Schultz

Senior Editor, Informa

Hank Schultz has been the senior editor of SupplySide Supplement Journal (formerly Natural Products Insider) since early 2023. He can be reached at [email protected]

Prior to joining the Informa team, he was an editor at NutraIngredients-USA, a William Reed Business Media publication.

His approach to industry journalism was formed via a long career in the daily newspaper field. After graduating from the University of Wisconsin with degrees in journalism and German, Hank was an editor at the Tempe Daily News in Arizona. He followed that with a long stint working at the Rocky Mountain News, a now defunct daily newspaper in Denver, where he rose to be one of the city editors. The newspaper won two Pulitzer Prizes during his time there.

The changing landscape of the newspaper industry led him to explore other career paths. He began his career in the natural products industry more than a decade ago at New Hope Natural Media, which was then part of Penton and now is an Informa brand. Hank formed friendships and partnerships within the industry that still inform his work to this day, which helps him to bring an insider’s perspective, tempered with an objective journalist’s sensibility, to his in-depth reporting.

Harkening back to his newspaper days, Hank considers the readers to be the primary stakeholders whose needs must be met. Report the news quickly, comprehensively and above all, fairly, and readership and sponsorships will follow.

In 2015, Hank was recognized by the American Herbal Products Association with a Special Award for Journalistic Excellence.

When he’s not reporting on the supplement industry, Hank enjoys many outside pursuits. Those include long distance bicycle touring, mountain climbing, sailing, kayaking and fishing. Less strenuous pastimes include travel, reading (novels and nonfiction), studying German, noodling on a harmonica, sketching and a daily dose of word puzzles in The New York Times.

Last but far from least, Hank is a lifelong fan and part owner of the Green Bay Packers.

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