The era of the microbiome: Why the gut is a growing focus for wellness – white paper

As awareness of the value of maintaining a healthy microbiome has grown, so has public interest and demand for research-supported probiotic ingredients that simplify choice and help manufacturers provide products with the benefits consumers seek. Because digestive health is linked to immune health, consumer interest is translating into proactive behaviors. As reported in recent surveys, 84% of global consumers say that a product’s impact on their health and wellness has influenced their purchasing choices, with 35% of global consumers reporting more frequent consumption of foods that support their immune health. An expanding body of research has continued to reveal new roles for the microbiome, not just in digestive health but also mental well-being, mood, and heart, immune, and oral health.

Read on to learn more about how manufacturers can respond to renewed interest in the microbiome, as well as the growing demand for scientifically substantiated ingredients.