TV Food Ads Increase Snacking by 45 Percent

NEW HAVEN, Conn.An experiment involving children ages 7 to 11, each given a bowl of Goldfish crackers, found that children who saw food ads on television ate 45-percent more than those who saw ads for games and entertainment. These results led researchers from the Rudd Center for Food Policy and Obesity at Yale to suggest there is a direct causal link between food advertising and greater snack consumption.