A Cool Sweetness

Our society's love affair with sugar has left us facing higher rates of obesity, heart disease, diabetes and other health problems. A part of addressing these problems is reducing sugar intake. One way to accomplish this is through the use of sugar alternatives. There are many artificial alternatives on the market, but many people are wary of potential side effects, real or theorized. There are also many natural alternative available, including non-caloric, low-calorie and botanical-based products.

There are pros and cons to each alternative, and combinations may deliver the best characteristics of the two options. A recent INSIDER webinar showcased one such combination from Jungbunzlauer, which brought together erythritol, which is natural, low-cal, low-glycemic and  50-percent as sweet as sugar, and stevia, which is hundreds of times sweeter than sugar and has almost no effect on blood sugar, in a product called ERYLITE®.

Combining these two natural sweeteners provides the sweetness and bulking properties of sugar without the calories. Among the advantages, this product reduces the lingering sweetness and off notes associated with stevia and the cooling effect of erythritol.

The webinar features John Reidy, market development manager for Jungbunzlauer; Claudia Scholten, group leader of the Food Applications Group at Jungbunzlauer; and Ferid Haji, product manager for ERYLITE at Jungbunzlauer.  The webinar is available right now, on demand; visit here to access this webinar.