Biovelop Expands PromOat Distribution

KIMSTAD, SwedenPromOat is now available in 13 more countries, according to Biovelop AB, which just signed new distribution agreements for the beta glucan soluble fiber ingredient. The newly signed agreements cover the distribution of PromOat in Belarus, Belgium, Canada, Finland, Iran, Luxembourg, Malaysia, the Netherlands, Russia, Singapore, South Africa, Taiwan and Ukraine.

David Peters, director of sales and marketing for Biovelop, commented: We are delighted to have signed agreements with our distribution partners in Asia, Europe, North America and the Middle East to complement those already in place in the U.K. and Australia. The level of excitement and interest in PromOat from distributors in such a diverse range of countries reflects both PromOats versatility as an ingredient and also its truly global appeal to food, beverage and supplements manufacturers. This has put us in the enviable position of being able to work with some of the finest distribution companies in the world."