Biovelop Ingredient Honored at InnoBev Summit

HOGANAS, SwedenAn oat beta glucan ingredient from Biovelop, PromOat^TM, was recognized as the Best Natural Ingredient for Functional Drinks" at the Beverage Innovation Functional Drinks Awards 2011, part of the 7^th InnoBev Global Beverages Summit.

PromOat^TM is an especially attractive ingredient for beverage manufacturers, since it provides access to FDA-, EFSA- and Health Canada-approved health claims," said Biovelops Director of Sales and Marketing, David Peters.  PromOat^TM enables them to incorporate the health benefits of oats into a beverage without the oat taste or lumpiness. In the context of an ingredient that is all-natural, clean-label and gluten-free, substantiated health claims and strong functionality are a very powerful combination."

PromOat^TM is featured in Marks & Spencers Super Juice drink, which is designed to help consumers lower their cholesterol in a natural way. It is also being used by a number of fruit juice, smoothie and dairy manufacturers in products due for launch in the coming months