Infographic: U.S. Beverage Market Trends

Beverage tastes are changing. According to "Canadean United States of America Soft Drinks Market Insights," May 2016, water’s share of per capita soft drink consumption is up dramatically over the past decade. Water (of all types) has actually taken market share from carbonated soft drinks (CSDs), although the latter remain a market force in their own right.

This infographic was excerpted from the "Sparking Beverage Innovation" Workshop at SupplySide West 2016, from the beverage trends presentation by Tom Vierhile, innovation insights director at Canadean.

For more beverage-related resources from the session’s speakers, click the following links:

• Video: Functional Beverage Formulation

• SupplySide West Podcast 11: Planning a Successful Beverage Launch

• Innovation in Beverage Ingredients

• Video: Culinary Influence on Beverage Trends