7-Eleven Rolls Out Health Snacks Section

DALLAS7-Eleven, Inc., has upped its healthy snacks game with the introduction of a new selection of gourmet, organic and better-for-you snacks, including dry-roasted edamame, organic trail mix, veggie chips and premium nut blends.

7-Eleven studied dining trends that indicate consumers are turning toward all-day snacking instead of the usual three meals a day. Although eating several smaller meals may be perceived as healthier and has been shown to aid in weight loss, and consumers express preferences for more nutritional snacks, the findings show they choose both better-for-you and indulgent snacks. The challenge, said 7-Eleven, is to find snacks that fill both needs.

7-Eleven stores now offer a broader assortment that reflects consumer desires for snacks made with premium ingredients and more healthful options at competitive prices. The new assortment includes the company's 7-Select private brand along with nationally-branded, upscale snacks, some making their debut at a convenience retailer.

"Better-for-you is one of the fastest-growing segments of the snacking category," said Rebecca Frechette, vice president of merchandising. "People are snacking throughout the day, and they're looking for ways to improve what they eat without sacrificing taste. Our selection includes our own 7-Select line of trail mixes and snacks alongside top-shelf and gourmet brands that you might not expect to find in a convenience store."