Corn Products/National Starch Launches Clean Labels Website

WESTCHESTER, Ill.Corn Products International/National Starch Food Innovation launched cleanlabelinsights.com, a platform for manufacturers and opinion leaders to access research, technical advances, culinary applications, regulatory information and case studies on consumer product activity within clean label topics.

Despite growing consumer demand for cleaner labels, the company noted no industrywide definition. After reviewing the market, the company concluded clean label would be defined as "free from food additives, simple ingredient listing and minimally processed."

For the launch of the website, Corn Products/National Starch conducted the first in a series of consumer research projects to identify global attitudes toward clean label products. The study will enable the company to track the impact of product labeling and purchasing behavior in different regions; this will allow for more accurate recommendations on how to cater for distinct requirements.