Fruit, Vegetable Powders For Clean-Label Applications

AVIGNON, FranceNaturex will feature its new NAT F&V 100% fruit and vegetable powders for clean-label applications during Food Ingredients Europe 2013, Nov. 19-21.

The fruit and vegetable powders are made with no additives and no added sugar for use in clean-label food and beverage applications, to satisfy consumer demand for healthy-ingredient foods and snacks. The powders can provide organoleptic properties with authentic flavors and strong color to eliminate the need for sweeteners  or other ingredients to improve taste and appearance.

Shoppers want the processed products they buy to contain the same ingredients they have in their kitchen cupboards and refrigerators at home," said Frédéric Randet, business manager, Naturex. "The more natural a product is, the better a consumer feels about eating iteven if its a treat."