Innovative Labeling Solutions Adds QR Code Capability

HAMILTON, OntarioInnovative Labeling Solutions (ILS) added quick response (QR) code printing capabilities to its digital label and packaging portfolio. We view the product package as an optimal vehicle to deliver QR code technology to the marketplace," said Kathy Popovich, director of marketing and communications for ILS, Hamilton, Ontario. Consumers have come to expect a level of connectivity and intimacy with brands that is being driven primarily by social media platforms. The QR code is the next iteration of this."

QR codes are already widely used in Japan; however, they are just starting to be used in the United States. The 2D code has a URL imbedded, and when the code is scanned, using a SmartPhone or web cam, it launches dynamic content. Shoppers can then instantly view videos, sell sheets, extended content, newsletters, recipes, coupons or Facebook pages at the point of sale. According to Popovich, more than 42 percent of SmartPhone customers have used their phone to get product information in stores.

ILS will have sachet samples incorporating the technology at its SupplySide West booth (#17093). The marriage of digital print technology for labels and packaging, along with the QR code is compelling," added Eric Knop, director of business development. Brands are looking at how to leverage the intrinsic benefits of digital including speed-to-market, flexibility to customize graphics per retailer, or to easily deliver cause-related promotional SKUs with this new Cross Media Integration tool."