Market opportunities in the clean label bakery aisle – deep dive

The bakery category is evolving to meet consumer demand for products that address a range of health benefits, including heart health, weight management, allergen-friendly and more. However, replacing or reducing ingredients such as fat, gluten and sugars with clean label counterparts isn’t easy because they play key roles in a product's texture, visual appeal, moisture retention, stability, shelf life and taste. Fortunately, a host of functional, clean label ingredients and solutions help create bakery products that deliver on consumer expectations.