Naturally Colored Low-sodium Salt for Kids

ATLIT, IsraelSalt of the Earth launched low sodium sea salt supplemented with fruit and vegetable essences to help facilitate the new, lower sodium intake targets for children.

WonderSalt is a multicolored, low-sodium sea salt line for children, enriched with extracts of vegetables and fruits (such as radish, carrot, apple and lemon), which provide health benefits and natural coloring. It contains only 50% of the sodium of common salt, and maintains the taste.

Consumers in general, and children in particular, could be getting too much sodium in their diet," said Inbal Trop Kirsch, marketing director. Salt is invisible when added to foods. By coloring WonderSalt with fruit and vegetable essences, it is possible not only to help kids and adults eat low-sodium foods, but as a bonus, they can see how much salt to put on their food. This way, they can control their salt intake easily and learn in a fun way."

WonderSalt contains a proprietary mix of sodium and potassium in careful combination with natural essences of fruits and vegetables to create four color options: yellow, red, orange and green. These natural colors normally are susceptible to oxidation, but have been modified to overcome oxidation and maintain long shelf life. Each package contains 50g product of each color.

A recent survey concluded 50% of consumers underestimate salt consumption, which can be detrimental to a healthy diet. Programs to combat poor nutrition, especially in children, focus on providing parents with a growing selection of healthful choices, including low sodium options.