Bell Flavors Opens Facility in Mexico

NORTHBROOK, Ill.Bell Flavors & Fragrance announced it has opened an innovation center, Centro Innovación Bell (CIB), in its Guadalajara, Mexico operation which services the Mexican and Central American market.

The CIB facility, designed by Pimential Architects, will serve as a hub of new production creation, customer collaboration and direct consumer testing for the company's customers in the Mexican market and other parts of Latin America. Equipped as a culinary center, the facility has three test kitchens for developing and tailoring Bell's sweet, beverage and savory flavors for distinct locally relevant taste preferences. It was also features two creation labs for flavors focusing on the next level of olfactory molecule creation.

Additionally, CIB has two fragrance laboratories offering capabilities in creation and application testing for fragrances in key categories including personal care, household care and cosmetic consumer products. The laboratories are accompanied with a consumer product sensory laboratory which enables Bell to test new flavors and fragrances directly with customers in preference and sensory driven testing.

Designed of the facility is surrounded on natural elements like natural light, clean fresh air, green space and minimal use of energy. The center of the facility features a garden with a "Green Wall" with over 500 plants on it, purifying up to 80 sq. meters of air a day, cooling the building and bringing natural beauty. CIB also has over 20 sun roof domes and many exterior windows. The company opened its Brazil facility in July 2010.