Pure Branding Designs Gaia Herbs Traceability Program

NORTHAMPTON, Ma.Gaia Herbs, in partnership with Pure Branding released Meet Your Herbs, an herb traceability program  designed to let consumers see proof of the purity, integrity and potency of every herb, with clear, easy-to-understand data. Every Gaia Herbs package now has a Meet Your Herbs ID. Consumers can enter the code at the Gaia Herbs website, or on the app for iPhone or other mobile devices, and trace the story of herbs from seed to shelf. Consumers can learn where the plant was harvested, how it was grown, the method of extraction and the state-of-the-art validation and purity tests. They can even download the Certificate of Compliance with the results of microbial tests, complete with the lab technicians signature.

We have nothing to hide and everything to gain," stated Gaia Herbs CEO and founder Ric Scalzo. Pure Branding was instrumental in identifying the opportunity in radical transparency, and seeing it through to realization."

Yadim Medore, Pure Brandings principal and creative director, added, We at Pure Branding recognize the instruments of change are truth and passion as opposed to the exploitation, spins, and coverups that have prevailed in contemporary corporate communications. In working with visionary change makers like Gaia Herbs who lead with principles, we have the privilege of developing brand strategies that generate lasting trust and hope."

Pure Branding is a consultancy dedicated to brand strategy for companies in the natural products industry. Global clients include Gaia Herbs, Traditional Medicinals, Aura Cacia, Organic India, Vitamin Angels and Dr. Hauschka Skin Care.

Gaia Herbs is a certified organic grower and nationally branded manufacturer of liquid herbal extracts based in western North Carolina. The company cultivates 250 acres of medicinal herbs that, along with all operations at their 36,000-square-foot manufacturing facility, are organically certified each year by Oregon Tilth under USDAs National Organic Program. Gaia Herbs line of all-natural herbal products is carried by independent health food retailers and co-ops, national and regional natural products retail chains, and healthcare professionals.