Aker BioMarine Launches Pilot Program for Krill

OLSO, NorwayAker BioMarine is launching a pilot program, "How to Speak Krill", that will give retailers the proper tools to help their customers make better decisions when choosing an omega-3 option. 

Chris Speed, MND, CEO at OmegaWellness and omega-3 expert will lead the program. Speed will embark on a national tour to meet with various retailers in the natural food channel to give seminars on omega-3s, particularly krill.

Topics of discussion include Phospholipid Advantage: Superba Krill is rich in phospholipids, which carry omega-3s throughout the body, helping to keep the heart, brain and joints healthy. Pure & Clean: Superba Krill is a clean source of marine omega-3 eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA), and the presence of astaxanthin helps keep these fatty acids naturally fresh and stable. Superba, produced by Aker BioMarine, is certified by the Marine Stewardship Council (MSC) as being sustainable and 100-percent traceable from sea to shelf.

"While some omega-3 options are stagnant in terms of growth and others are declining, krill is growing in double digits," Speed said."The world needs more long chain omega-3s, period, and I am thrilled to have the chance to help explain to retailers why krill is great solution."

"How to Speak Krill" kicked off at ExpoEast in Baltimore in September and will continue through 2014.