ChemPoint, Lipid Nutrition Sign Strategic Partnership
October 23, 2008
CHANNAHON, Ill.—Lipid Nutrition and ChemPoint signed a strategic partnership allowing ChemPoint to become Lipid Nutrition’s exclusive channel to the dietary supplement market in North America for the specialty weight management products, Clarinol™ CLA and PinnoThin™. This strategic partnership is designed to benefit potential and existing customers by increasing customer service and improving efficiencies.
In a time of strategic market growth for products such as CLA, Lipid Nutrition will devote a team specifically to the dietary supplement industry and an additional team to the food market, the goal will be to offer specific expertise, market ready solutions and superb customer service to both markets. The partnership with ChemPoint will allow Lipid Nutrition to do this and continue its growth in both markets.
“Dietary Supplement companies will benefit from the combination of Lipid Nutrition’s leading technology and ChemPoint’s distribution services and customer support, providing them with one of the best supply chain experiences," said Marianne O’Shea, director North America for Lipid Nutrition. "Lipid Nutrition holds a leadership position in CLA with Clarinol CLA and has innovative ingredients such as PinnoThin for appetite suppressing and satiety for dietary supplements and functional foods. The partnership with ChemPoint provides us with a great opportunity to further extend our geographical reach with our innovative products, as well as ensure that we are providing a streamlined, efficient and cost effective method to bring these ingredients to our customers without sacrificing customer service."
“We are excited to launch a new relationship with one of the industry’s most innovative producers of highly advanced lipid ingredients," said Mark Friedl, marketing manager Food and Pharmaceutical Industries. "Lipid Nutrition’s decision to involve ChemPoint at such a strategic level demonstrates their commitment to innovation at all levels of their business and is a testament to our ability to support such a technically advanced product offering and customer base"
You May Also Like