Enzymotec, Farmacias Similares ~ SIMIKRILL

MIGDAL HA’EMEQ, Israel—Enzymotec is expanding its KREAL krill oil product line by partnering with Mexico-based Farmacias Similares.

The product, SIMIKRILL, will be available in the 5,000 outlets Farmacias Similares has in Mexico.

"We have seen a growing need for krill oil, since it provides beneficial omega-3 solution with an improved consumer experience—smaller capsules, reduced fishy burps and better absorption of omega 3 fatty acids into target organs," said Victor Gonzalez Herrera, commercial director, Famacias Similares.

Enzymotec’s KREAL krill oil received an innovation award in July from Ringier Trade media in China.