Innovations in the Omega-3 Market

Innovations have taken the fledgling omega-3 segment from simple flax and fish oil supplements to a maturing market filled with new sustainable vegetarian and animal sources, high-quality condition-specific formulations and a range of new product applications to help consumers enjoy their omega-3 consumption and improve intake of key fatty acids, including DHA and EPA. The emergence of krill and algae shook up the market and helped bring omega-3s to a wider range of consumers. Recent trends towards high concentrations of key omega-3s and customization of ingredients begin to address the growing consumer demand for personalized products that fit age, gender, lifestyle and health goals. Technologies to improve absorption, quality and delivery indifferent mediums are broadening the types of products that can include lipid omega-3s.