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Lipid Nutrition Unveils New Name, Logo
November 10, 2003
1 Min Read
Lipid Nutrition Unveils New Name, Logo
WORMERVEER, The NetherlandsLipidNutrition, a division of Loders Croklaan, is the new name for the former LodersCroklaan Lipid Nutrition. According to the company, the change emphasizes thecompanys leadership position and specialization in developing and marketinglipid-based health ingredients for the functional food and dietary supplementindustries.
Our new corporate image reflects the aggressive marketingapproach Lipid Nutrition is implementing since being sold by Unilever, saidKatinka Abbenbroek, global marketing manager. We are committed to buildingbrand awareness and loyalty for our products, all of which have resulted fromour intensive lipid research program.
Lipid Nutrition also debuted a new, more contemporary logo andnew trade show booth during SupplySide West in Las Vegas in October. An updatedWeb site (www.lipidnutrition.com) is set to launch in early 2004. Also,corporate marketing materials for Lipid Nutritions branded products (Clarinol,Marinol, Safflorin and Membranol) will be updated with the new logo.
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