Omega-3 Insights Magazine: Omega-3 Sales in Different Channels

Although many consumers are aware of the potential health benefits of omega-3s, recent reports show a decline in omega-3 sales in the United States. Numerous variables can affect the volume and revenue of product sales, including the supply chain, market saturation, consumer perception, media coverage and methods of distribution. For companies in this broad market, determining the proper strategies from product development to retailing is of vital importance. Takeaways include: *Health practitioners, independent health food stores and the Internet are viable sales channels. *Omega-3 sales are driven in large part by communication and consumer understanding of the product. *Despite low barriers to entry on Amazon.com, true Internet success requires a strong business plan.