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Nordic Consumers Prefer Private Labels
September 9, 2009
1 Min Read
COPENHAGENAs the economy continues to struggle, consumers in Nordic countries are changing their spending habits by switching to cheaper food brands and private labels and choosing discount stores, according to new data from the latest Nielsen Global Consumer Confidence Survey
According to the survey, 45 percent of the Swedish consumers claim that they have changed their spending habits compared to this time last year, followed by Norway (40 percent), Finland (39 percent) and Denmark (31 percent).
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