Pharmavite Named 'Category Captain'

NORTHRIDGE, Calif.Pharmavite LLC earned the Progressive Grocer Category Captains Award for vitamins and supplements for the ninth consecutive year. The award from Progressive Grocer, a trade publication serving the grocery and supermarket industry, recognizes companies for their excellence in category management and outstanding contributions to the industry. Full coverage of the winners is featured in the November 2011 issue of Progressive Grocer magazine.

Pharmavite manufactures and markets Nature Made® vitamins, minerals, herbs and other supplements, and SOYJOY® snack bars. "At Pharmavite, we are once again honored to be recognized by Progressive Grocer for category leadership," said Bill Tullis, executive vice president of sales for Pharmavite. "We are extremely proud to receive this accolade for the ninth time and look forward to upholding this tradition of excellence in years to come by continuing to deliver high-quality products that our customers have come to know and trust."

Pharmavite was the first company to obtain the third-party United States Pharmacopeia (USP) Verified Dietary Supplement mark for a majority of its Nature Made products, verification that the product meets rigorous criteria set forth by USP.