Popularity of Private Labels On The Rise

The popularity of private labels is rising among consumers. Several reports have revealed that consumers seek store-name products for a variety of reasons, including saving money, saving time and/or finding food that is relatively inexpensive and tastes good. Food manufacturers are taking notice and are putting big bucks into promoting their private label goods.

The Canadian Press: Foodmakers in U.S. plan big ad campaigns in down economy

Supermarket News: Fresh & Easy to Introduce 200 More Private-Label Items

Brandweek: The Story of O