Albion Debuts New Logo

ST. CLAIR SHORES, Mich.—Albion unveiled a new logo designed to convey specifically what Albion does and the company’s mission. The logo includes three components: a logotype, Albion Human Nutrition; a symbol, a stylized version of the chelated molecule structure; and a tagline, Minerals, Science, Chelates.

The company developed the new logo to reflect the direction for its long-term branding strategy, hoping to appeal to an increasingly knowledgeable buyer. According to the company, the tagline zeroes in on why customers turn to Albion as a preferred mineral supplier.