Amax NutraSource Distributing Cypress SelenoExcell

FRESNO, Calif. & EUGENE, Ore.—Cypress Systems Inc. selected Amax NutraSource to serve as the exclusive distributor of SelenoExcell® High Selenium Yeast. According to the companies, the partnership will significantly expand customer exposure to the well-studied selenium branded ingredient, which recently received GRAS (generally recognized as safe) affirmation for use in foods and beverages.

“We are privileged to have been selected to distribute Cypress Systems’ revolutionary SelenoExcell, which has been granted GRAS status and has been shown to significantly reduce incidences of three forms of cancer,” said Larry Martinez, president of Amax NutraSource. Added Paul Willis, CEO, Cypress, “We are thrilled to partner with the proven sales and service team at Amax NutraSource. Together we will meet the new market demands and respond efficiently to our growing customer base. In these competitive times, the new business model is ‘Open Innovation’ based on synergistic team work. The goal is to capture the best each group has to offer, with the result being combined value for our customers.”

Cypress is simultaneously launching a media campaign to promote selenium and SelenoExcell, timed to take advantage of the release of “The Informant,” a movie about Mark Whitacre, Cypress’ chief operating officer. Prior to working with Cypress, Whitacre was involved in a major corporate scandal where he became the highest level executive to turn whistleblower in U.S history.