Avon Calls on the Williams Sisters
March 1, 2001
1 Min Read
Avon Calls on the Williams Sisters
NEW YORK--Avon Products Inc. has reached a three-year exclusiveagreement with tennis stars and sisters, Venus and Serena Williams. Under thecontract, the Williams will launch Avon Wellness, a new global line of women'shealth and well-being products, including vitamins and nutritional supplements.They will also appear in the company's "Let's Talk" campaign,introduced in early 2000, and will be featured on Avon-owned Web sites and makepersonal appearances at Avon-sponsored events. Terms of the financial agreementwere not disclosed. For additional information, visit www.avon.com.
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