BASF Signs Chempoint For U.S. Distribution

FLORHAM PARK, N.J.—ChemPoint.com, a Bellevue, Wash.-based e-distributor, has inked a deal to become the new authorized U.S. distributor of nutritional ingredients for BASF Corp. (NYSE:BF). As BASF’s preferred partner in the United States, ChemPoint will distribute human nutrition products including a complete range of fat- and water-soluble vitamins, carotenoids and other health ingredients for the food, beverage and dietary supplement industries. Terms of the deal were not disclosed.

“We have selected ChemPoint based on its excellent market position in the food industry and the proven track record with BASF,” said Folker Ruchatz, director of pharma solutions and human nutrition for BASF in North America (www.basf.com). “Our customers in the food, beverage and dietary supplement industries will benefit from the combination of BASF’s production and technical expertise with ChemPoint’s marketing and e-distribution capabilities.”

“ChemPoint is uniquely positioned to provide customers with the right ingredients to match their needs,” said Joe Stanaway, food and pharma business director, for ChemPoint. “By expanding alliances with our strategic partners such as BASF, we offer uncompromised quality and superb technical support for products that are uniquely positioned for human nutrition applications.”