Subscribe for the latest consumer trends, trade news, nutrition science and regulatory updates in the supplement industry!
Join 37,000+ members. Yes, it's completely free.
Baywood Plans Promotion Strategy
January 5, 2004
1 Min Read
Baywood Plans Promotion Strategy
SCOTTSDALE, Ariz.BaywoodInternational (OTCBB:BYWD) reported Nov. 14 that after reviewing results fromits third quarter (3Q03), ended Sept. 30, it plans to spend more time andresources on corporate positioning.
The companys revenues rose 27.1 percent to $1.2 million,and net income posted at $75,000, or $.01 earned per share, compared to 3Q02snet loss of $89,000, or $.01 lost per share.
The company decreased marketing and selling expenses, inaddition to administrative costs, and plans to continue to streamline itsoperations in order to channel resources into more promotional activities in2004. This future promotional support is the important next step for Baywoodto not only drive consumers into the stores to purchase our products, but alsosupport our retailers who have committed to stocking our products, said NeilReithinger, chairman, president and chief executive officer.
You May Also Like