BioCell Retains The MWW Group

BioCell Retains The MWW Group

NEWPORT BEACH, Calif.--BioCell Technology (www.biocelltechnology.com)retained The MWW Group in Chicago to launch a comprehensive marketing programfor its BioCell Collagen II. The program is designed to increase awareness anddemand for BioCell's product in the functional food and nutraceutical markets.

"BioCell Technology is committed to educating customers andconsumers on the benefits of BioCell Collagen II," said Mo Ishaq, presidentof BioCell. "The MWW team will streamline [our] vision and market BioCellCollagen II through media relations, alliance building, co-promotion and eventsupport, and a national spokesperson search."