Cargill Launches New CoroWise Logo, Will Acquire PectinBusiness

Cargill Launches New CoroWise Logo, Will Acquire PectinBusiness

MINNEAPOLISCargill Health& Food Technologies (H&FT) launched a new logo for its CoroWise lineof plant sterols. The new logo was designed to communicate consumer benefitsmore clearly.

Our new look makes it easier for consumers to immediatelyidentify the heart-healthy benefits of products made with CoroWise plantsterols, said Steve Snyder, vice president, sales and marketing for Cargill(www.cargill.com). We are confident that the CoroWise brand will stronglysupport our partners marketing objectives for their heart healthy brands.

Products containing CoroWise include Minute Maid® PremiumHeart Wise orange juice, Yoplait® Healthy Heart yogurt and Rice Dreams®Heartwise rice drink.

In other company news, Cargill plans to acquire Citrico, amanufacturer and international supplier of citrus products, subject toregulatory approval. According to the company, the acquisition will strengthenCargills texturizing and stabilizing ingredient portfolio.

The acquisition of Citricos pectin business will supportCargills strategy of becoming a leading provider of specialty ingredients andingredient systems to food and beverage companies globally, and provides andnumber of customer benefits, said Robert Parmelee, president, Cargill FoodSystem Design. Cargills ability to leverage pectin with the companysglobal juice, orange processing and soya protein assets and our specialtyflavoring and formulation expertise strengthens our ability to partner withcustomers on a broader array of innovative new solutions, such as beveragecompounds, in the future.