Cell-Logic Distributing for Natreon Down Under

NEW BRUNSWICK, N.J.—Natreon Inc. appointed Queensland, Australia-based Cell-Logic as its exclusive distributor for Australia and New Zealand. Cell-Logic will handle Natreon’s ingredients, including Capros®, PrimaVie®, Sensoril® and Crominex® 3+.

Lucien Hernandez, president, Natreon, said, “Cell-Logic has tremendous expertise with niche ingredients with solid scientific backing like those in the Natreon Inc. portfolio, so this is a perfect business partnership. We look forward to broadening our global reach beyond Asia and America through this agreement.”

Cell-Logic is a division of the largest distribution operation in Australia, specializing in nutraceuticals and functional foods. Christine Houghton, managing director, Cell-Logic, noted: “As Cell-Logic’s focus is on evidence-based niche ingredients, we immediately appreciated the value of the work being done by Natreon in validating the important role of their key nutraceutical ingredients in human health. We are delighted to have formed this partnership with Natreon as we work toward introducing their excellent product range to the southern hemisphere.”