Cognis Launches TONALIN Ad Campaign

Cognis Launches TONALIN Ad Campaign

LA GRANGE, Ill.Cognis Nutrition & Health is launching a majorconsumer advertising campaign to promote the benefits of its TONALIN CLA(conjugated linoleic acid). The company plans to run advertisements in 10 of thetop magazines targeting women and health enthusiasts, and will conduct a 13-weekradio campaign on WOR-AM, part of the ABC radio network based in New York.

Cognis is investing in this extensive advertising campaign to support ourTONALIN customers at the retail level, increase retail demand and furthereducate consumers on the health benefits of TONALIN CLA, said Nina Likins,Cognis marketing manager for TONALIN. Millions of impressions are expectedto be generated by this wide-reaching campaign for both the TONALIN brand andfor several in-store products as part of customer co-promotions.

The theme of the print campaign, dressing-room-aphobia, features awoman reluctant to try on clothes in a dressing room; the ad will run inmagazines, including Womens World, Better Nutrition and MuscleMedia. Consumers can visit www.tonalin.com/specialpromoto receive a special TONALIN offer.