Company Hopes Customers Will Leap at IPO

Company Hopes Customers Will Leap at IPO

SANTAANA, Calif.--In an unusual move, Irvine, Calif.-based Roex Inc., a manufacturerof supplements for seniors, is targeting its customers in an Initial PublicOffering (IPO). The company notified the Securities and Exchange Commission ofits plans to sell between 500,000 and one million shares in a"best-efforts, minimum-maximum" offering. That type of offeringdictates that if the shares are not sold within a specific time frame, the moneywill be returned to investors.

What makes this IPO unique is that the companyis turning to the very consumers that buy its products to step forward asinvestors. It is also selling its shares directly to the public. R.H.Investments Co., based in Encino, is acting as placement agent to assist inadministering and marketing the IPO. For more information, visit www.roex.com.