Consumers Exploring Homeopathy

NEW YORK—Rising numbers of consumers around the world are turning to homeopathy as an effective system of natural medicine, according to a new report from Global TGI; however, there is still considerable divergence of opinion. According to Global TGI, the highest level of “trust” in homeopathic medicine was in India, at 62 percent, followed by Brazil (58 percent) and Saudi Arabia (53 percent). On the other end of the spectrum, only 15 percent of Britons and 18 percent of Americans said they trust in homeopathy.

According to the market research company, consumers who have faith in homeopathy are more likely to have suffered from chronic or recurrent conditions, the areas where homeopathy is typically used. For example, in the United States, homeopathy supporters are 57 percent more likely than average to suffer from eczema or psoriasis, 29 percent more likely to have asthma, and 22 percent more likely to suffer from allergies or hay fever.